Our American Story

Our American Story

Our Story

Inspired by his father's furniture business, Sam Moore decided he could build a better a more affordable chair than what was available in the marketplace.

Crafted in Bedford In 1940, Sam and four of his friends bought the Delaware Chair Company in Delaware, Ohio. A tough economy and a looming war forced Sam to relocate the company. In 1943, he moved south to Christiansburg, Virginia and found a vacant facility and citizens with a wonderful work ethic. The Sam Moore Chair Company was born. In 1960, Sam Moore Chair found its current home in Bedford, Virginia. The company has continued to expand through the years, building a state of the art finishing room in 1999.

In 2007, Sam Moore was acquired by Martinsville, Virginia-based Hooker Furniture, one of the world's largest and most respected furniture companies, founded over 90 years ago in 1924. Just like Sam Moore, Hooker is known for quality furnishings of exceptional value.

The Sam Moore factory and corporate offices are surrounded by the green, tranquil foothills of Southern Virginia and the close-knit community of Bedford. As beautiful as our surroundings are, inside Sam Moore headquarters is an even greater treasure: 225 employees who are personally invested in their jobs. For our employees, success is defined simply: a happy customer. Deborah Updike, our senior manager for customer care, puts it this way, "Everyone here takes their job personally. Each one invests themselves into making the customer happy."

Our 300,000 square foot facility is a balanced blend of state-of-the-art technology and hand craftsmanship. Our craftsmen and women include upholsterers, sewers, inspectors, button makers and finishers. Others manage high-tech machinery and computers for operations like routing, scheduling and cutting intricate fabric and leather patterns.

Currently, a half dozen of our employees have tenure of 40 years or more, while the average tenure at Sam Moore is 20 years.

At Sam Moore, we are a small company in a small town seeking to make a big difference in the comfort and beauty of your home.

Our Employees