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Sam Moore Studio to Enhance Shopping Through High-Touch, High-Tech

Bedford, Va.: Fashion upholstery resource Sam Moore Furniture, a specialist in fabric-to-frame customization for chairs, sofas and sectionals, has developed a "Sam Moore Studio" program that will be added to authorized furniture retail stores across the country beginning in Summer 2015.

The Sam Moore Studio is a comprehensive retail merchandising program aimed at enhancing the shopper experience through better display and selection. At the centerpiece of the studio conceptare two tools for facilitating the furniture shoppers' selections of custom fabrics, finishes and trim details for Sam Moore upholstery.


Studio to Enhance Shopping Through High-Tech


Studio to Enhance Shopping Through High-Touch

Depending on the layout and size of product assortment the retailer selects, some of the Sam Moore Studios will include eclectic, high-fashion pieces from Hooker's Mélange Accent Collection in the Studio as well.

One tool is a "high-touch" mobile swatch rack with large 18x18 swatches of Sam Moore's over 450 fabric options, as well as a drawer to house finish, trim and nail head samples. In addition to hundreds of fabrics, Sam Moore offers nearly 30 finish options.

Another more "high-tech" tool to be offered in the program is a touch-screen system that will allow shoppers to view the Sam Moore website and catalog and create a wish list which they can save or send to their own email address. The system also will allow the retailer to access in-stock and delivery information for the shopper. By this summer, the system will offer fabric-to-frame draping as well."The Sam Moore Studio program is all about enhancing the consumer experience when going from the Sam Moore website to a retail store. Better display, selection, ease of customization and telling our "Made in the USA" story are all part of the enhanced experience," said Mike Delgatti, president of Hooker Furniture.